Vi Design by Lu Zhao & Genle Zhu

Lu Zhao & Genle Zhu Reveals The Met Bookshop Vi Design

Lu Zhao & Genle Zhu, the maker of the award winning design VI Design by Lu Zhao & Genle Zhu says, These serial logos consist of two parts, the graphic logo and the character logo, hereinto, the character logo include Met bookshop’s publishing branch and Met bookshop’s retail branch. The main body of the character logo is transformed by Chinese character – "Jian Dao Shu Wu", which imitates modality of layout and seal of Chinese ancient book cover. After simplification and abstraction, the logo retains the oriental but contemporary melody. In addition, the graphic logo is simply transferred from the character logo..

Vi Design by Lu Zhao & Genle Zhu Images:

VIA: http://competition.adesignaward.com/design.php?ID=60409

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